Fonts for the moment
by Xu Jian ©2010
Chinese graphic designers often create new fonts for posters and packaging. This process is not all-inclusive: only those symbols that are actually needed for the work at hand are created. Due to the sheer number of symbols - between 80,000 and 90,000 discreet symbols exist in Chinese – there are relatively few completely developed Chinese fonts.
There are, however, 3,500 symbols in common use. One who knows 1,800 Chinese symbols is regarded as being quite literate – but again, one has to learn a lot more to master this amount compared with the acquisition of only 250 Latin characters that are used in the West. Consequently, whereas the Latin-based world of typography boasts about 200,000 diverse fonts China offers just 1000. This series of posters, created for an exhibition of “Fun Fonts” in the Klingspor Museum uses Chinese design motifs for Latin fonts. Each font has been created exclusively for the